Our thriving Wood Green recording studio came to a stand still this week, as Paul (the in-house engineer/producer) suffered a sound card bug! Apparently a disgruntled ex employee of the soundcard manufacturer planted a virus!?
Countless other studios across the country were suffering from the same problem and after 4 days of trying to fix it, there was no option but to buy a new sound card and upgrade.
So, the silver lining is that we have another new bit of gear and a renewed appreciation for the times that equipment works as it should! We’ve also recently bought new microphones and some stunning software.
Anyway, the recording studio is back open and running as smooth as a greased marble!
Visit our recording studio here.
Monday, 21 June 2010
Tuesday, 15 June 2010
Urban music … what urban music?!
It wasn’t long ago that hip hop artists such as Dizzy Rascal were left out of the charts for they were .. (cough, cough) not proper pop music.
However, within a couple of years the whole landscape of pop has changed massively, with bassline taking centre stage (for about 5 minutes mind you)
leaving a distinct sense that urban music has a place in the charts again, and quite rightly so.
Our recording studio caters for all sorts, and that's how we've been able to stay current, we're effectively emersed into the major music scenes always with an eye to the future! But even we didn't expect such a shift to happen so quickly.
Dizzy Rascal is about to judge a talent show on Sky1 HD's new X Factor-style show. The Bonkers rapper, 24, has signed up for Must Be The Music - alongside ex-Texas singer Sharleen Spiteri and jazz crooner Jamie Cullum, proving that urban music is now the respectable face of modern entertainment.
It truly is a 'free for all' and shows the power of downloads, offering once sidelined acts the chance of mega stardom!
However, within a couple of years the whole landscape of pop has changed massively, with bassline taking centre stage (for about 5 minutes mind you)
leaving a distinct sense that urban music has a place in the charts again, and quite rightly so.
Our recording studio caters for all sorts, and that's how we've been able to stay current, we're effectively emersed into the major music scenes always with an eye to the future! But even we didn't expect such a shift to happen so quickly.
Dizzy Rascal is about to judge a talent show on Sky1 HD's new X Factor-style show. The Bonkers rapper, 24, has signed up for Must Be The Music - alongside ex-Texas singer Sharleen Spiteri and jazz crooner Jamie Cullum, proving that urban music is now the respectable face of modern entertainment.
It truly is a 'free for all' and shows the power of downloads, offering once sidelined acts the chance of mega stardom!
Monday, 14 June 2010
Giving away music
Here at www.applebeam.com we are constantly asking our clients what they think about the industry. Recording studios play a big role in musician/industry feedback and I see a lot of musicians that are reluctant to do whatever it takes to get a name for themselves, especially if that means giving their material away for free.
In my mind, bands need to go a step further and try and pursued people to take their music for free!
Let me explain. As you know, your live shows can make real money and allow you to build a solid fan base. Why not say to your website visitors, "Download our album for free and you'll be entered into our free competition to win an ipod", or something similar.
Get your album out there and then hold competitions for those that attend your gigs maybe? This is just a lose thought but worth looking into if you are building a live presence for yourself.
Got any questions? Feel free to contact us at:
In my mind, bands need to go a step further and try and pursued people to take their music for free!
Let me explain. As you know, your live shows can make real money and allow you to build a solid fan base. Why not say to your website visitors, "Download our album for free and you'll be entered into our free competition to win an ipod", or something similar.
Get your album out there and then hold competitions for those that attend your gigs maybe? This is just a lose thought but worth looking into if you are building a live presence for yourself.
Got any questions? Feel free to contact us at:
Sunday, 13 June 2010
Audio mastering
Get your music produced at our London recording studios and hear the difference!
Many people are unsure what audio mastering actually does, in fact a common mistake it to confuse it with mixing. I wanted to clear this up and tell you about a new service of ours.
Simply put, mixing is the art of getting the instrument levels correct whilst mastering is the final gloss, put on right at the final stage of a recording project!
Mastering your music will increase the over volume and offer more punch and warmth, as well as make an average song sound more compressed and 'together'. Even amateur or slightly cheap sounding recordings can benefit from audio mastering too. A hallmark of amateur production is that the vocals sound disjointed with the music, or that the bass is boomy. Mastering can fix both these, and other issues with amateur music, although a new mix would be the preferable solution!
Whether you music is professionally recorded, or done in a home studio, you can see for yourself how mastering changes the overall sound for the better.
We are offering professional audio master (done completely online) for up to 76% off! It's very easy to try too, you can upload one song, plus £15 and if you are not blown away we will refund your money, no questions!
Try out audio mastering out here: http://www.applebeam.co.uk/masteringpromo.htm
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