AudioRokit.co.uk Takes Off!

New Music Website Creates Unique Link Between Musicians And Record Labels

December 17^th 2010 (Eastbourne, UK)

AudioRokit.co.uk is a new service that shows musicians what record labels, publishers and managers are currently looking to sign new acts. Launched on December 16^th 2010, the website makes the whole process of pitching music “more efficient and targeted”.

This exciting new website comes with a built in song management tool, allowing it’s members to upload their music and profile to the Audio Rokit server and pitch their music to the many music opportunities listed on the website.

“I needed a better way to pitch my music. Like most musicians, I love the creative process but not the boring ‘networking’ and pitching of my music! The problem is the pitching is the vital part, without a professional pitching strategy you are left with songs sitting on your hard drive and no hope of being spotted, says Darren of Audio Rokit.”

Darren, the founder of AudioRokit.co.uk interviewed record label A&R prior to designing the internal management system to make sure it was exactly what they wanted also. “This only works because we have listened to the industry. The whole website was designed around the needs of the A&R first, we knew that if they found value with our service, it would ultimately benefit musicians.”

Already endorsed by successful musicians and published songwriters, the future looks bight for AudioRokit and its members. Record label CEO Shabs commented, “This will help a lot of composers place their songs, as well as giving artists a chance to go direct to the companies that are actively searching for new talent.”

Creating a profile with AudioRokit is free, and full membership (required to use the internal pitch system) is £6.99/month. AudioRokit’s ethos is to ‘make the main thing the main thing’, meaning that rather than constantly adding bits to their website, they are focused on their core service - providing quality industry leads to musicians as well as talent to the music industry, and aim to do that better than anyone else.

Love is blind!

I wrote about this a while ago on a different subject but thought it would be worth sharing the thought as it relates to music.

Love is blind right? We all know it, people say we must be 100% passionate and in love with our music to succeed, but is that true?

You certainly need a lot of passion to keep your focus, but there are advantages to not being sooo in love with your work.

Firstly, if you are in love with your work you will find it very hard to take criticism or any kind of constructive feedback. This will ultimately hurt your career because feedback is important and can give you a sense of balance.

Also, have you noticed that the things you really really really want in life seem to elude you? Take a guy trying to get a girl, if he tries too hard he doesn't get her, yet the girls he doesn't care so much about are all over him!

Ok, this is all a bit tongue in cheek but in my music career the same is true of the successes I have had. The songs and projects I wasn't in love with seemed to do the best. Now don't get me wrong, everything you do needs focus and commitment to make it as good as you can, but without labouring too hard.

I recently watched an interview with Phil Collins about his 'But Seriously' album in which he said they never laboured over anything. It was done quick and if it felt right it was right. Lots of people were involved and there was constant feedback on the song developments. Nothing was too 'precious' that it couldn't be changed, which ultimately made for a better, more rounded album.

All too often us musicians will spend weeks on a song without playing it to anyone in case they don't like it! That is crazy if you think about it, surely we should spend a couple hours and then get feedback to see if we should devote more time to it?

I would say passion is great, but balance is better, especially with music.

I like to follow these 5 rules when writing songs:

1. Get feedback as often as possible
2. Work with others
3. Take regular breaks
4. The best stuff comes easier and quicker
5. Don't fall in love with a song too much, there's are many more waiting to be written!

Visit our recording studio website for more information on recording and songwriting and of course use Audio Rokit to pitch your music to record labels, TV/Film and more!

A few tracks from this week

In a normal week we may do 10 tracks or so, and whilst we'd like to upload more for you to listen to, most of the time we don't get around to it. However, for once I have got around to uploading a couple from this weeks recording studio sessions.

Check out our here recording studio audio samples page to hear lots more.




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Steven Hitchens chooses Apple Beam studios

Steven Hitchens chooses Apple Beam studios to record his music. Go to Steven's home page for more.

Stony Boy chilling at Apple Beam recording studios

Stony Boy chilling at Apple Beam recording studios! Check out Stony Boy's myspace for more.

Getu - video testimonial

Visit Getu's website for more.



Visit Apple Beam recording studio to learn about our latest deals in studio recording.

Poortrait at London's Apple Beam recording studio

Poortrait at London's Apple Beam recording studio working on his album. Check out Poortrait's myspace for more.



Poortrait says, "I'm here with Paul, Apple Beam studios just finished a big track ... my friends, this is definately by far the best studio to come to!"

Thank you, Poortrait for the video testimonial and we look forward to working on your new material in the studio.

Apple Beam Recording Studios

Check out our recording studio services in the video below.

New gear at Apple Beam Recording Studios!

Our thriving Wood Green recording studio came to a stand still this week, as Paul (the in-house engineer/producer) suffered a sound card bug! Apparently a disgruntled ex employee of the soundcard manufacturer planted a virus!?

Countless other studios across the country were suffering from the same problem and after 4 days of trying to fix it, there was no option but to buy a new sound card and upgrade.

So, the silver lining is that we have another new bit of gear and a renewed appreciation for the times that equipment works as it should! We’ve also recently bought new microphones and some stunning software.

Anyway, the recording studio is back open and running as smooth as a greased marble!

Visit our recording studio here.

Urban music … what urban music?!

It wasn’t long ago that hip hop artists such as Dizzy Rascal were left out of the charts for they were .. (cough, cough) not proper pop music.

However, within a couple of years the whole landscape of pop has changed massively, with bassline taking centre stage (for about 5 minutes mind you)
leaving a distinct sense that urban music has a place in the charts again, and quite rightly so.

Our recording studio caters for all sorts, and that's how we've been able to stay current, we're effectively emersed into the major music scenes always with an eye to the future! But even we didn't expect such a shift to happen so quickly.

Dizzy Rascal is about to judge a talent show on Sky1 HD's new X Factor-style show. The Bonkers rapper, 24, has signed up for Must Be The Music - alongside ex-Texas singer Sharleen Spiteri and jazz crooner Jamie Cullum, proving that urban music is now the respectable face of modern entertainment.

It truly is a 'free for all' and shows the power of downloads, offering once sidelined acts the chance of mega stardom!

Giving away music

Here at www.applebeam.com we are constantly asking our clients what they think about the industry. Recording studios play a big role in musician/industry feedback and I see a lot of musicians that are reluctant to do whatever it takes to get a name for themselves, especially if that means giving their material away for free.

In my mind, bands need to go a step further and try and pursued people to take their music for free!

Let me explain. As you know, your live shows can make real money and allow you to build a solid fan base. Why not say to your website visitors, "Download our album for free and you'll be entered into our free competition to win an ipod", or something similar.

Get your album out there and then hold competitions for those that attend your gigs maybe? This is just a lose thought but worth looking into if you are building a live presence for yourself.

Got any questions? Feel free to contact us at:

www.applebeam.com

Audio mastering

Get your music produced at our London recording studios and hear the difference!

Many people are unsure what audio mastering actually does, in fact a common mistake it to confuse it with mixing. I wanted to clear this up and tell you about a new service of ours.

Simply put, mixing is the art of getting the instrument levels correct whilst mastering is the final gloss, put on right at the final stage of a recording project!

Mastering your music will increase the over volume and offer more punch and warmth, as well as make an average song sound more compressed and 'together'. Even amateur or slightly cheap sounding recordings can benefit from audio mastering too. A hallmark of amateur production is that the vocals sound disjointed with the music, or that the bass is boomy. Mastering can fix both these, and other issues with amateur music, although a new mix would be the preferable solution!

Whether you music is professionally recorded, or done in a home studio, you can see for yourself how mastering changes the overall sound for the better.

We are offering professional audio master (done completely online) for up to 76% off! It's very easy to try too, you can upload one song, plus £15 and if you are not blown away we will refund your money, no questions!

Try out audio mastering out here: http://www.applebeam.co.uk/masteringpromo.htm